I’ve evaluated over a dozen header bidding adapters on WhatIsMyIPAddress.com and this is my review of them and which you may wish to test in your prebid.js header bidding setup. At this time I’m running 7 to 8 adapters at one time. What I’ve done is set a minimum revenue threshold that make sense for me. If a partner is not able to consistently hit that goal I’ll remove them from my configuration. The length of time that I’ll test with my setup varies. If they’re performing poorly and through conversation there does not appear to be a turnaround coming I’ll pull them out. Here is my list of these partners in alphabetical order.
Top 3 Best Performing Prebid.js Header Bidding Adapters
Other adapters that I’ve tested, of which I am still working with a few.
- Underdog Media
Adapters that I’d like to test, but the companies have been either unresponsive or uninterested.
Other Heading Bidding style integrations that I’ve either tested or am interested in testing
- Amazon (Tight limits on approved domains.)
- OpenX (Prebid.js adapter but a 100m ad impression requirement.)
- Pubmatic (Prebid.js adapter but a 300m ad impression requirement.)
You can learn more about header bidding by visiting the prebid.js open source project. It’s important to understand that just because one particular adapter or another didn’t work for me doesn’t mean that it won’t work for you, your website, and your audience. You need to have a consistent process in place for testing and be willing to retest if the situation warrants it. But, don’t just retest because someone asks you to. Have them explain why you should try again – what did they change, why will that change positively impact your results this time around, and how much will it change?
[Updated April 2018]
Latest posts by Chris Parker (see all)
- Beware of Credit Card Skimmers - December 12, 2022
- What to Do If Your Social Media Has Been Hacked - May 16, 2022
- How a Social Media Shadowban Can Be a Privacy Issue - April 11, 2022
Nishant Khatri says
Hello Chris, Thanks for sharing your test methodology on your blog. I am a Product lead at PubMatic and want to make sure your integration ask gets to the right team at PubMatic. I did ask our team to look up and for some reason we are not able to locate your past request.
Please send me an email with some details about your site, such as URLs, monthly impression volumes, device breakouts, etc. FYI we do have minimum monthly volume requirement.
Thanks. p.s. I have used whatismyipaddress for years !