Technology plays an important role in businesses. from increasing efficiency to growing profitability.
But what technology trends for small business are real and essential, and which ones are passing fads?
Although small businesses shouldn’t get caught up in the hype, they shouldn’t be caught sleeping.
Without the budget of large organizations, small to medium enterprises (SMEs) have to make sure that their tech infrastructure can scale, adapt and improve day-to-day activities for their businesses and customers.
Depending on how tech-savvy you are as an executive, you might need a consultant to help you navigate the marketplace, evaluate new ideas and implement the tech trends that can transform and streamline your small business.
For 2018, here are the top technology trends that are key to your business’s success:
- Mobile Technology is a “Must-Have.” Nearly seven billion people will have a mobile device by year 2020 and statistics show that more and more consumers are interacting with businesses via smartphone.
- Mobile-friendly Website – If you plan on running a successful website, especially eCommerce, you absolutely have to cater to mobile users. Online shopping went up by 45% from 2016 to 2017 and BigCommerce revealed that 51% of Americans prefer shopping online. This trend is only going to continue as more and more people embrace the idea of getting what they want – with same day or next day delivery – without leaving the comfort of their home. You need to make sure that your website is optimized for mobile search results.
- Mobile Apps – In the past, mobile app development meant hiring a high-level developer, which meant spending A LOT of money. Nowadays, even for non-technical users, there are a lot of off-the-shelf solutions like https://buildfire.com, https://bubble.is or https://appsheet.com (Google Sheet-driven apps), so there’s no excuse to not get on this tech bandwagon.
- Mobile Payment – US ranks 5th among cashless countries, behind Canada, Sweden, UK and France. In-store mobile payments are becoming so common that the volume of mobile payments is expected to reach 80% growth by 2020. It’s also predicted to be used by 56% of consumers by the same year. By becoming an early adopter of mobile wallets like Apple Pay, Android Pay and Samsung Pay—as well as other in-app, in-browser or P2P payment platforms—you are positioning your small business for success.
Don’t get left behind.
These small business technology trends aren’t futuristic: these are developments that businesses are embracing now.
Maybe even your competitors.
Share this article with your colleagues, executive team or CIO. Assess where you’re setting a trend, keeping up with the pack or lagging behind.
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